CBU Licensing and Merchandising Information
MERCHANDISING
Consistency is key to the successful use of branded merchandise. To ensure the integrity of our licensing initiative, all merchandise vendors must be selected from an approved vendor list. Always should keep in mind when designing, creating, and producing new merchandise that there should be a heavy emphasis on supporting, promoting, and selling merchandise in university colors.
See the CBU Brand Style Guide for more information.
All vendors and manufacturers producing products displaying a CBU mark must be registered with Affinity Licensing. See the Approved Vendors List at the Affinity website.
VENDOR LICENSING APPROVAL
Any vendor that is printing official university marks must be registered through Affinity Licensing. This includes vendors that provide services for free or discounted rates.
The use of non-licensed vendors is prohibited.
Exceptions to this policy for specialty items such as specific sport uniforms or equipment not typically available through one of the registered vendors will be considered on a case-by-case basis. Any vendor is able to register through Affinity by visiting affinitylicensing.com.
Please also note that if any of the items bearing the university marks within a given order will be sold, royalties will be incurred on the entire order. Therefore, it is recommended that orders be separated based on intended use to avoid unnecessary royalty fees.
INDIVIDUAL MERCHANDISE REQUESTS
Individual/personal requests for embroidery are not permitted and will not be approved.
Please fill out and submit the form below if seeking additional information related to licensing and merchandising or requesting logos and branding elements.
