CBU Athletics Announces New Partnership Deal with LifeStream
10/12/2026 1:33:00 PM | General
RIVERSIDE --- California Baptist University (CBU) Athletics and LifeStreamBlood Bank have agreed to an extension of their corporate partnership deal.
Â
LifeStream will continue to support CBU's athletic teams, while providing on campus opportunities for the CBU community to save lives through blood donations. The mission of LifeStream is to help save lives by connecting donors and patients though the gift of blood.
Â
"This partnership has been great for the CBU community, and we are happy to see LifeStream remain one of our corporate partners," said Vice President of Athletics, Dr. Micah Parker. "Extending this partnership is great for everyone involved, and we look forward to the work we will do together."
Â
LifeStream Director of Marketing and Public Relations Michael Shepherd added, "The value of our partnership with CBU goes well beyond the promotional realm. Â It's a vital part of our community engagement strategy and how we build the LifeStream brand. Â Whether it's working together to hold on-campus blood drives or host events in our donor centers, we are exploring new and creative ways to make giving blood easy - and even fun."
Â
ABOUT LIFESTREAM BLOOD BANK
Â
LifeStream Blood Bank is a local, nonprofit blood bank that provides blood products and services to more than 80 Southern California hospitals and medical facilities in six counties. Learn more at lstream.org
Â
