Staff Directory
Ron Kobata
- Title:
- Associate Athletic Director – External and Corporate Relations
- Email:
- Phone:
- 951-552-8818
Ron Kobata joined California Baptist University Athletics as the Associate Athletic Director – External and Corporate Relations in the summer of 2026. Kobata brought to the Lancers a detailed resume of over 25 years of experience working in Division I athletics.
Kobata joined the Lancers after serving as the Director of Corporate Partnerships for the Los Angeles Memorial Coliseum. In his role, Kobata led partnerships at the Memorial Coliseum for USC Football, NASCAR, concerts, and community events.
His work with Playfly Sports/Los Angeles Memorial Coliseum, which began in 2021, included adding signage around the stadium, selling premium ticket packages, and assisting the Trojans in the sale of jersey patches, an addition to Division I athletics for the 2026-27 season.
Before joining the team at the LA Memorial Coliseum, Kobata spent three years as the General Manager of Beach Sports Properties with Long Beach State. Kobata oversaw corporate partnerships for Long Beach State, including the addition of the largest non-hospital partner in the history of Long Beach State Athletics. His roles included oversight of sales, fulfillment, promotion, and game-day events.
Kobata’s time with Learfield also included four years as the General Manager at Anteater Sports Properties with UC Irvine Athletics. Kobata also has a year of experience as the Assistant General Manager at UCLA ISP/IMG Sports Marketing.
Outside of collegiate athletics, Kobata spent four years as a Corporate Sponsor Account Executive with the Los Angeles Clippers of the National Basketball Association. He began his career as an Account Executive at KTLA-TV, KDOC-TV, and KSWB-TV.
Kobata is a graduate of Cal State Los Angeles, where he earned his B. S. in Business.
Kobata joined the Lancers after serving as the Director of Corporate Partnerships for the Los Angeles Memorial Coliseum. In his role, Kobata led partnerships at the Memorial Coliseum for USC Football, NASCAR, concerts, and community events.
His work with Playfly Sports/Los Angeles Memorial Coliseum, which began in 2021, included adding signage around the stadium, selling premium ticket packages, and assisting the Trojans in the sale of jersey patches, an addition to Division I athletics for the 2026-27 season.
Before joining the team at the LA Memorial Coliseum, Kobata spent three years as the General Manager of Beach Sports Properties with Long Beach State. Kobata oversaw corporate partnerships for Long Beach State, including the addition of the largest non-hospital partner in the history of Long Beach State Athletics. His roles included oversight of sales, fulfillment, promotion, and game-day events.
Kobata’s time with Learfield also included four years as the General Manager at Anteater Sports Properties with UC Irvine Athletics. Kobata also has a year of experience as the Assistant General Manager at UCLA ISP/IMG Sports Marketing.
Outside of collegiate athletics, Kobata spent four years as a Corporate Sponsor Account Executive with the Los Angeles Clippers of the National Basketball Association. He began his career as an Account Executive at KTLA-TV, KDOC-TV, and KSWB-TV.
Kobata is a graduate of Cal State Los Angeles, where he earned his B. S. in Business.
Monday, August 31
Friday, August 28
Thursday, August 27
Tuesday, August 25
