CBU Partners with Affinity Licensing
5/20/2019 10:48:00 AM | General
RIVERSIDE, Calif. – California Baptist University has entered into a three-year partnership with Affinity Licensing to establish a campus-wide licensing program, Athletics Director Dr. Micah Parker announced on Wednesday.
"We are excited to partner with Affinity," Parker said. "They are committed in helping us elevate our brand and provide a wider variety of merchandise for our fans in the Inland Empire and beyond. Their experience in the licensing industry will be critically important in serving our rapidly growing fan base."
As part of the agreement, which takes effect June 1, Affinity will act as the exclusive licensing agency to manage the university's relationships in regards to consumer products with manufacturers and retailers. The university will have access to innovative technology and processes that allow for better brand protection, as well as the ability to leverage Affinity's retail and merchandising expertise to expand product categories, launch new products and grow retail distribution.
"Affinity is thrilled to partner with CBU to launch and manage their trademark licensing program moving forward," said Wil Spires, partner of Affinity Licensing. "As a faith-based institution, our values and goals for the program aligned perfectly with their vision. We look forward to working with CBU to implement purpose-driven brand management and merchandising strategies to grow their brand."
Any vendor is able to register through Affinity by visiting affinitylicensing.com.
"This is a monumental step in serving our alumni and fans as well as our university as a whole," said Mike Minyard, Associate Athletics Director for External Relations. "Affinity will bring a great amount of experience in this partnership that will allow us to correctly establish a licensing program at CBU. Affinity will help guide us in creating internal processes that will be aligned with industry best practices for brand management and merchandising."
About Affinity
Affinity Licensing is a values-based trademark licensing agency with partners offering more than 100 years of collective licensing expertise providing personalized service, industry leading technology and strategic revenue objectives to deliver a better approach to brand management. Affinity Licensing has offices in Carlsbad, Calif. and Winston-Salem, N.C.
About California Baptist University
California Baptist University (CBU) is among the nation's largest private Christian colleges and universities, located in beautiful Southern California, with a Fall 2018 enrollment of 10,486 students. CBU ranked eighth among the fastest-growing colleges in the United States during a recent 10-year period in "Almanac 2018-19" published by the Chronicle of Higher Education and reflects the institution's enrollment growth from 2006 through 2016. CBU offers bachelor's, master's and credential programs in Riverside, San Bernardino and online.
About Lancer Athletics
California Baptist University athletics consists of 20 programs and more than 400 student-athletes with the mission of "Honoring Christ through Excellence in Athletics." The Lancers moved to the Division I level within the National Collegiate Athletic Association (NCAA) in July 2018 and competes primarily as a member of the Western Athletic Conference (WAC).
"We are excited to partner with Affinity," Parker said. "They are committed in helping us elevate our brand and provide a wider variety of merchandise for our fans in the Inland Empire and beyond. Their experience in the licensing industry will be critically important in serving our rapidly growing fan base."
As part of the agreement, which takes effect June 1, Affinity will act as the exclusive licensing agency to manage the university's relationships in regards to consumer products with manufacturers and retailers. The university will have access to innovative technology and processes that allow for better brand protection, as well as the ability to leverage Affinity's retail and merchandising expertise to expand product categories, launch new products and grow retail distribution.
"Affinity is thrilled to partner with CBU to launch and manage their trademark licensing program moving forward," said Wil Spires, partner of Affinity Licensing. "As a faith-based institution, our values and goals for the program aligned perfectly with their vision. We look forward to working with CBU to implement purpose-driven brand management and merchandising strategies to grow their brand."
Any vendor is able to register through Affinity by visiting affinitylicensing.com.
"This is a monumental step in serving our alumni and fans as well as our university as a whole," said Mike Minyard, Associate Athletics Director for External Relations. "Affinity will bring a great amount of experience in this partnership that will allow us to correctly establish a licensing program at CBU. Affinity will help guide us in creating internal processes that will be aligned with industry best practices for brand management and merchandising."
About Affinity
Affinity Licensing is a values-based trademark licensing agency with partners offering more than 100 years of collective licensing expertise providing personalized service, industry leading technology and strategic revenue objectives to deliver a better approach to brand management. Affinity Licensing has offices in Carlsbad, Calif. and Winston-Salem, N.C.
About California Baptist University
California Baptist University (CBU) is among the nation's largest private Christian colleges and universities, located in beautiful Southern California, with a Fall 2018 enrollment of 10,486 students. CBU ranked eighth among the fastest-growing colleges in the United States during a recent 10-year period in "Almanac 2018-19" published by the Chronicle of Higher Education and reflects the institution's enrollment growth from 2006 through 2016. CBU offers bachelor's, master's and credential programs in Riverside, San Bernardino and online.
About Lancer Athletics
California Baptist University athletics consists of 20 programs and more than 400 student-athletes with the mission of "Honoring Christ through Excellence in Athletics." The Lancers moved to the Division I level within the National Collegiate Athletic Association (NCAA) in July 2018 and competes primarily as a member of the Western Athletic Conference (WAC).
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