Photo by: Zac Zeman zaczeman.com
CBU Wins Two NACMA "Best of" Awards for First Time in School History
7/12/2022 2:47:00 PM | General, Men's Basketball, Women's Basketball
RIVERSIDE – California Baptist University Athletics earned its first-ever National Association of Collegiate Marketing Administrators (NACMA) "Best Of" Awards, which were first announced during the NACMA Convention in Las Vegas on June 29.
The Lancers won Silver in the Digital Video Segment and Bronze in Fan Engagement Video in Group II, which it includes all NCAA Division I Non-Power 5 institutions. Group I includes only Power 5 schools while Group III involves all Non-DI members.
CBU was one of only 24 NCAA Division I schools in the country to receive two or more NACMA "Best of" Awards this year. Of those 24 DI schools, only eight including CBU are classified as NCAA DI-AAA (non-football). The multiple award winning DI-AAA schools for this year include CBU, Fairfield, Marquette, Providence, UC San Diego, UMass Lowell, Utah Valley and Xavier.
Initiated in 2003, the NACMA "Best Of" Awards program honors outstanding achievement in marketing and promotions. Awards are presented in 16 categories, with each category divided into three groups based upon school size and conference affiliations to promote fairness.
The Digital Video Segment was an Instagram Reel that promoted the women's basketball home opener and generated over 17,000 views on the platform. The Fan Engagement Video was the Men's Basketball "Isn't it Great to be Back?" feature produced to welcome fans back to the Events Center for the 2021-22 season after not having fans in the stands the previous year due to the COVID-19 pandemic.
ABOUT NACMA
NACMA provides the tools, training and network for collegiate sports marketers to successfully generate revenue, manage brands and develop fans. For more information about NACMA, please visit www.nacma.com. NACMA is administered by the National Association of Collegiate Directors of Athletics (NACDA), which is in its 57th year. For more information on NACDA and the 17 affiliates that fall under its umbrella, please visit www.nacda.com.
The Lancers won Silver in the Digital Video Segment and Bronze in Fan Engagement Video in Group II, which it includes all NCAA Division I Non-Power 5 institutions. Group I includes only Power 5 schools while Group III involves all Non-DI members.
CBU was one of only 24 NCAA Division I schools in the country to receive two or more NACMA "Best of" Awards this year. Of those 24 DI schools, only eight including CBU are classified as NCAA DI-AAA (non-football). The multiple award winning DI-AAA schools for this year include CBU, Fairfield, Marquette, Providence, UC San Diego, UMass Lowell, Utah Valley and Xavier.
Initiated in 2003, the NACMA "Best Of" Awards program honors outstanding achievement in marketing and promotions. Awards are presented in 16 categories, with each category divided into three groups based upon school size and conference affiliations to promote fairness.
The Digital Video Segment was an Instagram Reel that promoted the women's basketball home opener and generated over 17,000 views on the platform. The Fan Engagement Video was the Men's Basketball "Isn't it Great to be Back?" feature produced to welcome fans back to the Events Center for the 2021-22 season after not having fans in the stands the previous year due to the COVID-19 pandemic.
ABOUT NACMA
NACMA provides the tools, training and network for collegiate sports marketers to successfully generate revenue, manage brands and develop fans. For more information about NACMA, please visit www.nacma.com. NACMA is administered by the National Association of Collegiate Directors of Athletics (NACDA), which is in its 57th year. For more information on NACDA and the 17 affiliates that fall under its umbrella, please visit www.nacda.com.
2025 WAC Tournament Semifinals | CBU Men's Basketball vs. Grand Canyon | Game Highlights
Monday, March 17
2025 WAC Tournament Quarterfinals | CBU Men's Basketball vs. Tarleton St. | Game Highlights
Friday, March 14
CBU Men's Basketball vs. UT Arlington | Game Highlights
Tuesday, March 11
CBU Men's Basketball vs. Tarleton St. | Game Highlights
Saturday, March 08
