Lancer Athletics Renews Partnership with Altura Credit Union
9/27/2024 3:00:00 PM | General
RIVERSIDE – Altura Credit Union and California Baptist University (CBU) Athletics have entered into a five-year partnership combining two of the Inland Empire's premier institutions.
As part of the agreement, Altura Credit Union will appear exclusively on the basketball court inside the five-thousand seat Fowler Events Center on the CBU campus. Additionally, Altura executives and managers will lead sessions on financial literacy, investing and other topics for CBU Athletes. The company is also planning on offering name, image and likeness opportunities for each member of the Lancers' men's and women's basketball teams, who will have the option to appear in marketing for the region's fastest growing credit union.
"This partnership with Altura Credit Union is a natural fit for two leading institutions in the Inland Empire. So many of our students and CBU families are from Riverside and the surrounding areas and like Altura, CBU is growing exponentially to serve the needs of the community. Their support plays a crucial role in our ongoing development and success at the highest levels of Division I collegiate athletics," said Dr. Micah Parker, Vice President, Athletics at California Baptist University.
"Altura Credit Union is thrilled to continue our partnership with California Baptist University Athletics," said Chris Andrus, Chief Marketing Officer at Altura. "CBU's rapid growth and commitment to the highest level of success and service align perfectly with our mission of Enriching Lives and Empowering Dreams. We are excited to be part of this journey and look forward to the opportunities that the next few years will bring."
The partnership promises to deliver enhanced experiences for fans and support for the community, reinforcing the shared commitment of Altura Credit Union and California Baptist University Athletics to excellence both on and off the court.
About Altura Credit Union: About Altura Credit Union: Since 1957, Altura Credit Union has been dedicated to serving the communities of Riverside County. With over 197,000 Members and twenty-three branches, we are committed to enriching the lives and empowering the dreams of our Members, communities, and employees. When you choose to be a Member, you're choosing to be effective in your own backyard. We know how important it is to be there when it matters most, and we collectively choose to make every decision with the purpose of bettering the lives around us. Altura is so much more than a financial institution; we're an institution that bridges community, care, people, and finances. To us, you're more than a number; you're our family, our friend, and our neighbor. Altura Membership is open to anyone who lives, works, worships, or attends school in Riverside and San Diego counties; select cities in San Bernardino and Orange counties; as well as U.S. Military, U.S. Government and Civilian employees working at March Air Reserve Base in Riverside County; and retirees of the United States Armed Forces. For more information on Altura, http://www.AlturaCU.com, or call 1-888-883-7228
